Beth Vallen, PhD
Evidence, behavioral insight, and evaluation discipline at the front of every engagement.
Beth Vallen leads Vallen Consulting Group as President and Chief Executive Officer, setting the firm's research standards, evaluation methods, and quality expectations.
She is Professor, Marketing & Business Law, at the Villanova School of Business, where her work centers on consumer and stakeholder decision-making, behavioral insight, and public-policy and health communications. She brings that methodological rigor to the firm's evidence-led program design, benchmarking, and evaluation work.
Her contribution to client engagements is the discipline of asking what the evidence actually supports — before strategy is committed, and again after implementation, when leadership needs to know whether the intended outcome was achieved.
- Consumer and stakeholder research
- Behavioral insight and decision science
- Public-policy and health communications
- Trust, misinformation, and message integrity
- Research methods and study design
- Program evaluation and benchmarking
- Curriculum and executive learning design
- Research translation for executive decisions
- Editorial and quality leadership
Academic appointment is stated as professional background. Villanova University and the Villanova School of Business do not sponsor, endorse, or hold any affiliation with Vallen Consulting Group or Vallen Group Limited.
